Creating a better deodorant

When we set out to raise the bar on natural deodorants, we asked ourselves, what does this mean? Paying attention to every detail. Overachieving expectations. And never settling for mediocrity. So naturally, we called ourselves Type:A.

Our clean approach

Our clean approach

  • We designed a no-sacrifice formula. Because we believe in products that overachieve, every day.
  • We showed our work. Because we believe you should know what's in your deodorant.
  • We made deodorant for everyone. Because everyone sweats and everyone deserves a product that works hard to keep up with them.
Sweating the small stuff

Sweating the small stuff

We do things the right way. Because we don't just talk the talk. We do a lot of walking.

  • Carbon neutral
  • Certified B Corporation™
We skip the shady stuff

We skip the shady stuff

Because we choose each power-packed ingredient with purpose, and ensure that it passes every safety and performance test.

  • Aluminum free
  • Carefully crafted with safe, naturally-derived ingredients
  • Cruelty free
We stand behind our products

We stand behind our products

Because supporting people is just what we do. 

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Meet Allison

Meet Allison

She's an overachiever. Before she founded her own company, she made a career out of marketing beauty products. Every time she tried out a natural deodorant, she was left feeling less than fresh. She was sick of having to sacrifice. She wanted a deodorant that also overachieved. So, she set out to make it happen.