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deodorant

The Minimalist: Fragrance-Free
Rated 4.5 out of 5
2096 Reviews

Aluminum free & made to last. Our exclusive sweat-activated formula delivers long-lasting odor protection that glides on smooth and won't stain your clothes.

Fragrance free. Less is more with our essential oil- and fragrance-free formula. Full size tube is 2.82oz (80g).

Take your deodorant to go

Our odor-neutralizing, aluminum-free deodorant wipes are the perfect on-the-go solution to keep you feeling clean and fresh.

Breaking up with aluminum

Your body may need time to adjust to something better. Don’t sweat it. We’ve got you covered. Here's what to expect:

✓ While your body is adjusting, you may sweat more or smell differently for about 2 weeks, though some don't experience any adjustment period. 

✓ To help the transition along, try using a charcoal or clay mask under your arms, or a mild acid-based toner.

✓ Be consistent. Reverting to antiperspirant makes it harder for your body to adjust.

People Who Smell Amazing

Rated 4.5 out of 5
2096 Reviews
average rating 4.5 out of 5
Based on 2096 reviews
  • 5 Stars
    1260 Reviews
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    711 Reviews
  • 3 Stars
    84 Reviews
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    25 Reviews
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    16 Reviews
95% of reviewers would recommend this product to a friend
Customer photos and videos
2096 Reviews
Reviewed by Heather G.
Verified Reviewer
Deodorant
Reviewing
Deodorant
I recommend this product
Rated 5 out of 5
Review posted

Great Deodorant

I live in the south and I'm always outside in my garden and my yard. This deodorant is really good, my son recommended it. I'm using The Innovator.

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